3.4 KiB
| title | contributor | tags |
|---|---|---|
| Lead Generator & Tracker (WordPilot.pro) | @anonymous |
Lead Generator & Tracker (WordPilot.pro)
Use this playbook to research, qualify, track, and professionally convert leads for WordPilot.pro — an AI-powered writing workspace. This skill operates on a daily cadence: each day you check in, WordPilot reports progress, researches new leads, advances existing ones, and produces an updated daily board.
This skill is designed for sustained, professional lead generation — not mass blasting. Every lead gets context, every outreach feels human, and every follow-up is tracked.
Core Philosophy
- Research before reaching out. Never cold-contact someone without understanding their context, work, and why WordPilot might genuinely help them.
- Value-first, never salesy. Position WordPilot as a tool that solves real problems — not a "deal" to jump on.
- Slow is smooth. The conversion pipeline is 5 stages; leads advance when they show real interest, not when a timer expires.
- Everything is tracked. The
/leads/workspace folder is the single source of truth. - Daily accountability. Every session produces a concrete update to the daily board.
When to Apply
- User says "how's lead gen going?", "show me today's leads", "find new leads", "check the pipeline", or similar.
- User opens the workspace and the daily board needs updating.
- User asks to research a specific segment, industry, or persona.
- User wants to draft outreach to a specific lead or stage.
- User wants to review conversion metrics or pipeline health.
Preconditions
- Gmail should be connected (via Integrations → Composio) for outreach and tracking. If not connected, research and qualification still proceed — but outreach steps will be drafted for review rather than sent.
- Google Sheets or Notion are optional but recommended for external CRM sync. If connected, leads can sync bidirectionally.
- Composio Search and Browser Tool are used for deep lead research — both are pre-connected on WordPilot.
Conversion Pipeline (6 Stages)
Every lead moves through these stages. Movement between stages is deliberate, not automatic.
Stage 1 — Discovered
Lead has been identified through research. Basic info captured: name, role, company, why they might need WordPilot. No outreach yet.
Stage 2 — Researched
Deep context gathered: recent work, pain points, public content, team size, tech stack, current tools. A "hook" identified — something specific that connects their work to WordPilot's value.
Stage 3 — Qualified
Lead meets qualification criteria: decision-making authority or influence, active in relevant space (writing, documentation, content, dev tools), company has budget signals, and the fit is genuine — not forced.
Stage 4 — Contacted
First outreach sent (email, social, or other channel). Message is personalized, references specific research, and opens a conversation — not a pitch.
Stage 5 — Nurturing
Lead has responded or shown interest. In active conversation. Follow-ups are timely and value-adding. Goal: get them to try WordPilot.pro.
Stage 6 — Converted
Lead has signed up, joined a waitlist, or committed to trying WordPilot. Hand-off complete. Track for referrals and case studies.
Workspace Structure
All lead work lives under /leads/. Keep this structure clean and always up to date: