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title	contributor	tags
Lead Generator & Tracker (WordPilot.pro)	@anonymous

Lead Generator & Tracker (WordPilot.pro)

Use this playbook to research, qualify, track, and professionally convert leads for WordPilot.pro — an AI-powered writing workspace. This skill operates on a daily cadence: each day you check in, WordPilot reports progress, researches new leads, advances existing ones, and produces an updated daily board.

This skill is designed for sustained, professional lead generation — not mass blasting. Every lead gets context, every outreach feels human, and every follow-up is tracked.

Core Philosophy

Research before reaching out. Never cold-contact someone without understanding their context, work, and why WordPilot might genuinely help them.
Value-first, never salesy. Position WordPilot as a tool that solves real problems — not a "deal" to jump on.
Slow is smooth. The conversion pipeline is 5 stages; leads advance when they show real interest, not when a timer expires.
Everything is tracked. The /leads/ workspace folder is the single source of truth.
Daily accountability. Every session produces a concrete update to the daily board.

When to Apply

User says "how's lead gen going?", "show me today's leads", "find new leads", "check the pipeline", or similar.
User opens the workspace and the daily board needs updating.
User asks to research a specific segment, industry, or persona.
User wants to draft outreach to a specific lead or stage.
User wants to review conversion metrics or pipeline health.

Preconditions

Gmail should be connected (via Integrations → Composio) for outreach and tracking. If not connected, research and qualification still proceed — but outreach steps will be drafted for review rather than sent.
Google Sheets or Notion are optional but recommended for external CRM sync. If connected, leads can sync bidirectionally.
Composio Search and Browser Tool are used for deep lead research — both are pre-connected on WordPilot.

Conversion Pipeline (6 Stages)

Every lead moves through these stages. Movement between stages is deliberate, not automatic.

Stage 1 — Discovered

Lead has been identified through research. Basic info captured: name, role, company, why they might need WordPilot. No outreach yet.

Stage 2 — Researched

Deep context gathered: recent work, pain points, public content, team size, tech stack, current tools. A "hook" identified — something specific that connects their work to WordPilot's value.

Stage 3 — Qualified

Lead meets qualification criteria: decision-making authority or influence, active in relevant space (writing, documentation, content, dev tools), company has budget signals, and the fit is genuine — not forced.

Stage 4 — Contacted

First outreach sent (email, social, or other channel). Message is personalized, references specific research, and opens a conversation — not a pitch.

Stage 5 — Nurturing

Lead has responded or shown interest. In active conversation. Follow-ups are timely and value-adding. Goal: get them to try WordPilot.pro.

Stage 6 — Converted

Lead has signed up, joined a waitlist, or committed to trying WordPilot. Hand-off complete. Track for referrals and case studies.

Workspace Structure

All lead work lives under /leads/. Keep this structure clean and always up to date:

3.4 KiB Raw Blame History